Communicate Locally, Market Globally
Four months have passed since the Great East Japan Earthquake.
I am full of appreciation for not only the messages of condolence that I have received but also the contributions and assistance that Japan has received from around the world in the form of money, labor and psychological support.
I spend my days with the conviction that, as those not living in disaster-afflicted areas, we can play our part towards Japan’s recovery by saving electricity, making donations and returning to our normal daily lives. Here at Arc Communications, we have a designated staff member in charge of saving electricity. We have implemented small changes, such as raising the thermostat on the office air conditioning, encouraging the use of the stairs (which doubles to promote health) and decreasing the number of ceiling fluorescent lights bulbs used. For me, using the stairs instead of the elevator is now a habit both at the office (on the 7th floor) and at home (on the 6th floor). I am starting to think that I won’t need to go workout at the gym anymore, which makes me feel quite pleased!
In terms of monetary contributions, we decided to make a donation using a portion of the funds that had been scheduled to be distributed in September (at the end of our fiscal year) as employee bonuses. It was made to the Japan Committee for UNICEF with the desire to have the funds utilized for the sake of children.
As for “returning to our normal lives,” that, for Arc Communications, means to carry on with our business under the concept “communicate locally, market globally,” which for us is the production of global websites, translation, interpretation and the dispatch of temporary employees and referral of global human resources.
10 years ago, much of our work in global communication was related to helping out government-related public relations activities. Today, we see an increased number of inquiries from the private sector, and not only from major corporations but also small- and medium-sized enterprises and venture firms. We feel a concrete wave of globalization flowing throughout Japan—it is no longer restricted to mass media talk.
In addition to our projects with customers, Arc Communications also proactively disseminates information by continuing surveys and publishing reports regarding the status of the multilingualization of the corporate websites of companies that are listed in the first section of the Tokyo Stock Exchange, speaks at lectures concerning global websites, and launches global/foreign-language websites and pages on Facebook and so on.
Arc Communications has also launched a website to promote its translation services in the US market as an addition to its English-language corporate website.
The company is also seeing an increase in the number of young talent. In April, a young woman who had completed overseas studies in the U.K. joined the ranks at Arc Communications as the company’s first fresh-out-of-university recruit. We also now have four student interns working amongst us. We would like to recruit new graduates again next year and continue to expand the scope of Arc Communications services through both fresh recruits and veteran employees.
The Great East Japan Earthquake was an unprecedented disaster. However, I believe that the Japanese people have the courage, wisdom and faculty to overcome this tragedy.
I hope that you will all have a wonderful summer holiday!