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What I would like to recommended to those companies that are searching for a way to go beyond Japan and enter the world market is to start a global (foreign language) website. This is because it utilizes the Internet where you can not only communicate information to the world with ease but also collect responses in a simple and reasonable manner.
Arc Communications has been involved in the production of multilingual websites for the past 10 years. We have created many global websites, carried out research of foreign-language sites and offered consultation services.
As the recession drags on, we are feeling globalization accelerate at an even faster pace. This year, we are carrying out various activities that are especially focused on global websites.
In February, we organized a seminar for readers of the magazine Kouhou Kaigi. The theme was: A Foothold to Overseas Promotions-Points of Execution for Those in Charge. It was well received by those in charge of PR who participated in the seminar. You can download presentation materials used at the seminar here (Japanese only).
In May, we began to create a quantitative report on the state of multilingual corporate websites adopted by listed companies. The first report, which was a survey of companies in the machinery industry, was picked up by the Nihon Keizai Shimbun newspaper, with the article appearing on the front page of the Tues. May 25, 2010 issue. We are feeling growth in the interest towards foreign-language websites that accompany corporate globalization.
- Report No.1: 252 Listed Companies in the Machinery Industry (Japanese only)
- Report No.2: 366 Listed Companies in the Service Industry (Japanese only)
The first and second survey reports can be downloaded here (Japanese only).
Furthermore, since June, I have been writing a five-part series for ITmedia Enterprise entitled: Global Sites Shorten the Distance between Japanese Companies and the World Market. If you are interested in more details regarding the design, construction and operation of global websites, please follow the links below (Japanese only).
- Series No.1: Global Sites Shorten the Distance between Japanese Companies and the World Market
- Series No.2: Designing Global Websites - Finding Where to Start
- Series No.3: Constructing Global Websites - Making Elaborate Content and Designs
I find it disappointing that partly due to differences in national character and cultures, the Japanese presence is often not felt in politics or international cooperation despite the work that is done. I do believe, however, that in the world of business, we are able to think, through our products and services, of how we are perceived in the global market or how we want to be perceived globally, and that we are able to communicate appropriate messages to stakeholders worldwide on the basis of such thought.
The Internet is an extremely simple, convenient and influential tool. We at Arc Communications are always of the mind that we want to be of use to companies in their global activities so that they may make effective use of the Internet.
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Our "Report on the Survey of Multi-language Websites" was published on the front page of the Nihon Keizai Shimbun, and "Global Sites Shorten the Distance between Japanese Companies and the World Market" is currently an ongoing feature at the ITmedia Enterprise website.
Mariko Ohsato, President & CEO, talks about global (foreign language) websites, which is the hottest topic at Arc Communications Inc.
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