Thoughts after Speaking on "How to Produce Global Websites—Solutions to Problems Faced in International Corporate Communications"
March is graduation season in Japan, and as such is a time for change. I, too, am trying new things every day.
On February 23, I had a chance to speak at the Koho Kaigi's readers workshop entitled "Footholds to International Corporate Communications—Points to Cover in Its Practice." The theme of my lecture was "How to Produce Global Websites—Solutions to Problems Faced in International Corporate Communications."
With the advent of the Internet Age, it is now easier to try to seize not only domestic but also global markets. Even relatively small companies are now finding it easier to do business overseas.
Using Arc Communications' abundant experience in consulting, producing and operating numerous global websites, I encouraged workshop participants – persons in charge of international corporate communications – to appeal their companies and products to the world and create fans not only here in Japan but also overseas.
While there was not enough time for me to go into detailed techniques, the presentation materials I used for the lecture can be downloaded from here. Please have a look if you are interested.
Every time I give a lecture, I cannot help but think that it is I, as speaker, who has learned the most from giving a lecture. I look forward to receiving your frank opinions and requests for consultations!
Here is a look at some of Arc Communications' services.
There has been a major increase in the number of clients wanting to create multilingual websites. It looks like we are now moving from an age in which companies created an English site ‘for starters’ to an age in which multilingual sites that match the content of their business and their targets are being created. Arc Communications has been on a winning streak in the business proposal competitions it has entered, including those for the production of multilingual websites. In this issue, we focus the spotlight on Yoshihiro Sato, who is leading the Web Team as a producer, for an answer to the secret behind Arc Communications' winning streak.
Joined Arc Communications in 2005 as a director and producer who leads the company's Web business. Prior to joining Arc Communications, he was active in other fields, including as a video production director, consultant and executive editor of a magazine. Sato dislikes the hay fever season.
Kimi Mo Shusse Ga Dekiru (You Can Succeed, Too)
directed by Eizo Sugawa (1964, Toho)
Said to be Japan's first full-scale musical film, You Can Succeed, Too is a fine film that contains the producers' drive and the energy of Japan's high-growth period. While it strikes people with the impression that musicals can be produced in Japan, the film was a box office failure and discouraged further production of Japanese musicals.
Due to the nature of their work, Arc Communications staff is often in contact with people and things from outside of Japan. They were asked to take photos of scenes around them that reminded them of foreign countries. The result was these many multinational photos. Enjoy!
>>View photos here (Japanese only)
The voting was closed on 22 March (Mon).
A desktop calculator decorated with an original design will be given away to 20 people.
(Please choose one of the four designs.)